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Hyundai Unveils Boulder SUV, Targets U.S. Off-Road Market

4/1/2026

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Summary

Story summary

Hyundai unveiled the Boulder Concept SUV at the 2026 New York International Auto Show, outlining plans to launch its first body-on-frame vehicle in the U.S. by 2030.
Designed for off-road enthusiasts, the Boulder features 37-inch tires, high ground clearance, and a double-hinged tailgate.
Hyundai plans U.S. manufacturing with domestically sourced steel and aims to compete in the midsize pickup segment with the Boulder as a foundation.

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Story summary

Hyundai unveiled the Boulder Concept SUV at the 2026 New York International Auto Show, outlining plans to launch its first body-on-frame vehicle in the U.S. by 2030.
Designed for off-road enthusiasts, the Boulder features 37-inch tires, high ground clearance, and a double-hinged tailgate.
Hyundai plans U.S. manufacturing with domestically sourced steel and aims to compete in the midsize pickup segment with the Boulder as a foundation.