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Story summary
- A study in PLOS One shows that an emotionally engaging video reduces racial bias and increases generosity toward Black Americans.
- The video features Dr. Ronald McNair's story and was tested with 1,097 U.S. adults.
- Participants increased monetary generosity by 104% and the effects persisted after two weeks.
- Researchers plan to test similar methods for reducing bias against other marginalized groups and explore more immersive technologies in future studies.
