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EasyGroup Loses Trademark Battle, Plans to Appeal

4/1/2026

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Story summary
  • EasyGroup lost a High Court trademark dispute against Easyfeetstore and Easyfeet Inc., with the court ruling no likelihood of consumer confusion.
  • Judge Richard Hacon said the only similarity was the word easy and found no detriment to EasyGroup.
  • EasyGroup is owned by Sir Stelios Haji-Ioannou and has over 380 "easy" branded ventures.
  • An EasyGroup spokesperson disagreed, claiming the judgment undermines brand protection and announced plans to appeal.