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NY Wine Retailer Adapts to Tariffs with Online Auctions

4/1/2026

43 10 Full Breakdown

Summary

Story summary

Chris Leon, a New York wine retailer, adapts to tariffs on wines from France and Italy by sourcing vintages already in the United States.
He plans to auction these bottles online to mitigate tariff effects on his business.
Tariffs have raised costs for U.S. wine firms, prompting some to seek domestic alternatives.
Vanessa Price, a wine director, says Leon's online auctions offer a modern twist and greater accessibility.

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Story summary

Chris Leon, a New York wine retailer, adapts to tariffs on wines from France and Italy by sourcing vintages already in the United States.
He plans to auction these bottles online to mitigate tariff effects on his business.
Tariffs have raised costs for U.S. wine firms, prompting some to seek domestic alternatives.
Vanessa Price, a wine director, says Leon's online auctions offer a modern twist and greater accessibility.