Resilience and Entrepreneurship: Anastasia Soare's Journey

Anastasia Soare, founder and CEO of Anastasia Beverly Hills, shared her journey of resilience and entrepreneurship during a conversation with Newsweek Editor-in-Chief Jennifer H. Cunningham at the Women’s Global Impact Forum 2026 on March 25, held at the London West Hollywood in Los Angeles. Soare, who emigrated from Romania to the United States, reflected on the challenges she faced in her early days in Los Angeles, stating that she cried daily for the first six months. However, she attributes her success in building a cosmetics company valued at over $500 million to her immigrant mentality and ability to adapt to changing circumstances.

Newsweek

Soare emphasized that her experiences in Romania, where daily life required constant adaptation, shaped her entrepreneurial spirit. She articulated that the essence of entrepreneurship lies in being adaptable and resilient. "All the years that I lived in Romania, you had to adapt yourself. Every day was something else," she noted, highlighting the connection between her immigrant background and her business acumen. Soare believes that for immigrants, the challenges of adapting to a new environment can make the entrepreneurial journey somewhat easier, as they are accustomed to navigating uncertainty.

Newsweek

During her discussion, Soare outlined critical principles for aspiring entrepreneurs. She stated, "To become an entrepreneur is a choice you will make in life and it starts and never ends." This perspective underscores the ongoing nature of entrepreneurship, which requires continuous challenges and adaptations. Soare emphasized the importance of self-belief, asserting that believing in oneself and one's vision is paramount to achieving success.

Newsweek

Soare's remarks at the forum reflect a broader narrative about the immigrant experience in the United States and its impact on entrepreneurship. Her insights resonate with many who face similar challenges, reinforcing the idea that resilience and adaptability are key traits for success in business.

Newsweek

While Soare's narrative is inspiring, it is important to acknowledge that not all immigrants have the same opportunities or experiences in entrepreneurship. Critics argue that systemic barriers, such as access to capital and networks, can hinder many aspiring immigrant entrepreneurs. This perspective highlights the need for supportive policies and resources to ensure equitable opportunities for all.

Newsweek

• "All the years that I lived in Romania, you had to adapt yourself. Every day was something else." — Anastasia Soare, CEO of Anastasia Beverly Hills

Newsweek

• "To become an entrepreneur is a choice you will make in life and it starts and never ends." — Anastasia Soare, CEO of Anastasia Beverly Hills

Newsweek

In summary, Anastasia Soare's journey from Romania to becoming a successful entrepreneur in the U.S. illustrates the power of resilience and adaptability. Her experiences serve as a testament to the potential of immigrant entrepreneurs while also highlighting the challenges that remain for many in similar situations.

Newsweek