Story perspectives
Red Lobster Revives Shrimp Deal Amid Financial Challenges
4/2/2026
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Story summary
- Red Lobster plans to revive its endless shrimp deal as a limited-time offer.
- Fortress Investment Group owns Red Lobster, which emerged from bankruptcy in September 2024.
- CEO Damola Adamolekun has implemented changes, including a 20% reduction in the menu.
- Red Lobster is exploring retail sales of branded products.
- The company forecasts nearly a $52 million loss for 2025 and faces expensive long-term leases that may force closing underperforming locations.
