Blumhouse and New Line Cinema Host Premiere Event for "The Mummy"

Blumhouse-Atomic Monster, New Line Cinema, and Dolby Cinemas at AMC are collaborating to host a premiere event for the upcoming horror film "The Mummy," directed by Lee Cronin. Scheduled for April 16 at 7 p.m., the event will take place at 183 AMC Theatres across 47 cities in the United States. Tickets for the premiere are currently available for purchase.

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Lee Cronin, who serves as the writer, director, and executive producer of "The Mummy," expressed his intention to create a film that elicits a visceral reaction from audiences. He stated, “I wanted to make a movie that gets under your skin in the most literal way possible. There are images in this film that are going to make you look away and not be able to stop looking at the same time.” Cronin emphasized the unique experience of watching the film in Dolby surround sound, particularly on opening night with an audience unaware of the film's surprises.

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Jason Blum, the founder and CEO of Blumhouse, highlighted the significance of the event for horror enthusiasts. He remarked, “Horror fans don’t wait for Halloween. They live in it all year.” Blum noted that this year’s "Halfway to Halloween" event aims to provide fans with an unprecedented experience by offering an opening night premiere, stating, “Lee Cronin made something genuinely disturbing and we want the people who love this genre to be the first ones inside the theater together.”

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The premiere will be held in various cities, including but not limited to Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Los Angeles, Miami, New York, Philadelphia, San Francisco, and Washington D.C. This wide-reaching event aims to engage horror fans nationwide, allowing them to experience the film simultaneously.

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This premiere event represents a strategic move by Blumhouse and New Line Cinema to capitalize on the growing popularity of horror films and the enthusiasm of fans who seek immersive experiences. By hosting the premiere during the "Halfway to Halloween" celebration, the studios aim to create a buzz around the film and foster a sense of community among horror aficionados.

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• “I wanted to make a movie that gets under your skin in the most literal way possible,” — Lee Cronin, Writer-Director-Executive Producer

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• “Horror fans don’t wait for Halloween,” — Jason Blum, Founder and CEO of Blumhouse

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This premiere event for "The Mummy" not only showcases the film but also reinforces the cultural significance of horror cinema in contemporary entertainment.

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