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Costco's Bourbon "I Got That Dog in Me" Sells Out Fast

4/2/2026

34 7 Full Breakdown

Summary

Story summary

Costco launched a bourbon called "I Got That Dog in Me," inspired by its $1.50 hot dog combo.
The limited bottles sold out within hours in a Washington, D.C. store, with a one-per-membership limit.
Priced at $85.99, it draws positive reviews for notes of oak and spice, with no hot dog flavor.
Meme-driven branding has online buzz, with resale up to $500, and Rare Character Whiskey may expand.

History

Historical Context

The repeal of Prohibition in 1933 through the 21st Amendment marked a significant shift in American society, allowing the legal sale of alcohol and fostering innovation in the spirits market. This change paved the way for companies like Costco to thrive, exemplified by their bourbon priced at $85.99, reflecting evolving consumer engagement strategies, including meme-driven marketing that enhances brand interaction today.

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Story summary

Costco launched a bourbon called "I Got That Dog in Me," inspired by its $1.50 hot dog combo.
The limited bottles sold out within hours in a Washington, D.C. store, with a one-per-membership limit.
Priced at $85.99, it draws positive reviews for notes of oak and spice, with no hot dog flavor.
Meme-driven branding has online buzz, with resale up to $500, and Rare Character Whiskey may expand.

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