New Foundations Shake Up the Beauty Market

The beauty industry is witnessing significant developments with the launch of three new foundations from prominent brands. These include a reformulated version of Armani's Luminous Silk, Clarins' Double Serum Foundation, and the debut of Outside In, a new brand from Carisa Janes, the founder of Hourglass.

The Guardian

Armani has introduced a reformulated version of its iconic Luminous Silk foundation, priced at £49 for 30ml. This foundation is renowned for its buildable coverage and has been a favorite among brides. The new formulation incorporates niacinamide, a skincare ingredient that has gained popularity, although its necessity in makeup is debated. The overall performance remains similar to the original, with a slightly dewier finish and the addition of eight new shades to enhance the existing range. Critics express mixed feelings, noting that while the original formula is largely unchanged, the reformulation may not have been necessary.

The Guardian

Clarins has launched the Double Serum Foundation, also priced at £49 for 30ml, which draws inspiration from its successful face serum. This foundation features a unique double-chambered bottle that allows users to control the coverage level with a dial. The formula is lightweight and offers a glowy finish without glitter, making it suitable for various skin types. Users can expect good longevity, with wear lasting six to seven hours without setting spray and over ten hours with it. The shades may appear slightly darker than expected but are generally forgiving on the skin.

The Guardian

Outside In marks the entry of Carisa Janes into the beauty market with three initial products, including the Silk Serum Foundation priced at £61 for 30ml. This foundation offers light coverage and is designed for those who prefer a powder-free finish. It is available in 25 shades, which, while tending to be darker, still provide a comfortable and smooth application. The product is noted for its soft, ethereal appearance, making it a potential favorite among consumers seeking a natural look.

The Guardian

While the new products have generated excitement, some critics argue that the reformulation of established favorites like Armani's Luminous Silk may not meet consumer expectations. Concerns about the necessity of changes to beloved products reflect a broader skepticism about the motivations behind such reformulations, particularly when the original formulas were already well-received.

The Guardian

• “The new Luminous Silk contains the much-searched-for niacinamide, a beneficial ingredient in skincare but, to my mind, not necessary in makeup.” — Sali Hughes, Beauty Journalist

The Guardian

• “This foundation undoubtedly attracts compliments on your skin.” — Sali Hughes, Beauty Journalist

The Guardian

• “Perfect for those who hate powders, this sets itself softly – no cake, no chalk.” — Sali Hughes, Beauty Journalist

The Guardian

The introduction of these foundations highlights ongoing trends in the beauty industry, emphasizing innovation while also raising questions about the necessity of reformulating successful products.

The Guardian