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Google Unveils Screenless Fitbit Band to Compete in Wearables

4/2/2026

40 6 Full Breakdown

Summary

Story summary

Google will launch a screenless Fitbit band to compete with Whoop and Oura, emphasizing passive health tracking.
The device was teased by NBA star Stephen Curry and features a gray cloth design with orange accents.
Users will pay upfront for the device and subscribe for an AI-powered health coach.
The launch is expected later this year, following Whoop's $575 million raise, highlighting competition in the wearable market.

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Story summary

Google will launch a screenless Fitbit band to compete with Whoop and Oura, emphasizing passive health tracking.
The device was teased by NBA star Stephen Curry and features a gray cloth design with orange accents.
Users will pay upfront for the device and subscribe for an AI-powered health coach.
The launch is expected later this year, following Whoop's $575 million raise, highlighting competition in the wearable market.