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MS NOW Sees 20% Viewer Surge Under Kutler's Leadership

4/2/2026

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Kutler Revives Viewership

MS NOW, led by President Rebecca Kutler, reported 2026 first quarter results with total viewers up 20% and the 25-54 demographic up 36%.
The primetime lineup, featuring Rachel Maddow and Chris Hayes, averaged 1.4 million viewers.
Kutler's programming changes, including new shows and strategic partnerships, revitalized the network.
Despite Fox News maintaining its lead, MS NOW's resurgence signals a shift in viewer preferences, pursuing a direct-to-consumer subscription product.

Right

Fox News Dominates Ratings

Fox News led cable news viewership in the first quarter of 2026, averaging 1.7 million total day and 2.6 million in primetime—its 97th consecutive quarter atop ratings.
The network outperformed CBS and CNN, with The Five and Special Report with Bret Baier delivering sizable audiences.
Fox News dominated the advertiser-coveted 25-54 demographic in Q1 2026.
It was the fastest-growing primetime network and led ratings among Hispanic and Asian audiences.

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Kutler Revives Viewership

MS NOW, led by President Rebecca Kutler, reported 2026 first quarter results with total viewers up 20% and the 25-54 demographic up 36%.
The primetime lineup, featuring Rachel Maddow and Chris Hayes, averaged 1.4 million viewers.
Kutler's programming changes, including new shows and strategic partnerships, revitalized the network.
Despite Fox News maintaining its lead, MS NOW's resurgence signals a shift in viewer preferences, pursuing a direct-to-consumer subscription product.

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