Back to today’s briefing

Story perspectives

UK Social Media Engagement Drops as AI Use Surges

4/2/2026

34 6 Full Breakdown

Summary

Story summary

Office of Communications (Ofcom) reports UK adult social-media activity declined to 49% posting or commenting, down from 61% in 2024.
The decline is driven by a shift toward video apps like TikTok and concerns about past posts harming reputations.
The share of adults worried about online history rose from 43% to 49%.
Artificial intelligence (AI) tool usage has surged, with 54% of adults now using such technology.

1 of 1

Story summary

Office of Communications (Ofcom) reports UK adult social-media activity declined to 49% posting or commenting, down from 61% in 2024.
The decline is driven by a shift toward video apps like TikTok and concerns about past posts harming reputations.
The share of adults worried about online history rose from 43% to 49%.
Artificial intelligence (AI) tool usage has surged, with 54% of adults now using such technology.