Story perspectives

China's Real Estate Transforms with Data-Driven Marketing

4/2/2026

Summary

Story summary

China's real estate industry is shifting from rapid growth to high-quality development through data-driven marketing.
Sun Wei, a leader in this transformation, advocates data-first marketing powered by market research.
Its application spans high-end projects like Huizhou Royal Bay Villa, which sold over 2.2 billion RMB.
The approach earned international recognition, including a Gold Award at the 2025 TITAN Property Awards, and aims for global standards through innovation and sustainable development.

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Story summary

China's real estate industry is shifting from rapid growth to high-quality development through data-driven marketing.
Sun Wei, a leader in this transformation, advocates data-first marketing powered by market research.
Its application spans high-end projects like Huizhou Royal Bay Villa, which sold over 2.2 billion RMB.
The approach earned international recognition, including a Gold Award at the 2025 TITAN Property Awards, and aims for global standards through innovation and sustainable development.