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Meta Forms AI Team to Boost Ad Performance and Recommendations

4/2/2026

Summary

Story summary

Meta Platforms, Inc. is forming MRS Research, an artificial intelligence (AI) research team, to enhance Facebook and Instagram recommendation algorithms and improve ad performance.
The team includes talent from TikTok and Amazon and aims to publish research to advance Meta's AI capabilities.
Meta has rebranded employees as 'AI builders' and launched an AI model to improve ad relevance.
The moves show Meta's commitment to leveraging AI for core applications.

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Story summary

Meta Platforms, Inc. is forming MRS Research, an artificial intelligence (AI) research team, to enhance Facebook and Instagram recommendation algorithms and improve ad performance.
The team includes talent from TikTok and Amazon and aims to publish research to advance Meta's AI capabilities.
Meta has rebranded employees as 'AI builders' and launched an AI model to improve ad relevance.
The moves show Meta's commitment to leveraging AI for core applications.