Waterloo Gin Expands Nationally, Reaching 25 Markets

On April 1, 2026, Waterloo Gin Company announced its expansion into seven additional states, including California, Hawaii, Maine, New Hampshire, New Mexico, Pennsylvania (on-premise), and Tennessee. This move will increase the brand's national presence to 25 markets by the end of May 2026. The expansion is part of a strategic initiative to align with growth-focused wholesale distributors, enhancing accessibility for consumers. Under the ownership of John Paul DeJoria, co-founder of Paul Mitchell and Patrón Spirits, Waterloo Gin aims to maintain its commitment to quality while broadening its reach.

Waterloo Gin Accelerates National Growth, Reaching 25 Markets with Its 94-Point ‘Superb’ Rated Gin

Waterloo Gin has received significant acclaim, with its flagship No. 9 Gin earning a 94-point rating from Wine Enthusiast, which described it as “Superb” and a “Best Buy.” The review highlighted its citrus-forward profile, featuring botanicals such as lavender, grapefruit, and pecan. Additionally, the Waterloo Barrel Aged Gin received a 92-point rating, while the Prickly Pear & Rose Gin was rated 88 points. CEO Justin Meigs noted that these accolades have driven strong demand from both retail consumers and on-premise partners.

Waterloo Gin Accelerates National Growth, Reaching 25 Markets with Its 94-Point ‘Superb’ Rated Gin

To support its growth, Waterloo Gin has formed partnerships with leading distributors, including Reyes Beverage Group, RNDC, Johnson Brothers, and the Army & Air Force Exchange Service, which will make the gin available at top U.S. military bases. These partnerships are crucial for expanding the brand's retail and on-premise footprint across the nation. Furthermore, Waterloo Gin is also making strides internationally, with plans to reach UK consumers through its online store and select retail partners, including Amazon.

Waterloo Gin Accelerates National Growth, Reaching 25 Markets with Its 94-Point ‘Superb’ Rated Gin

The global premium gin market is projected to grow from $5.61 billion in 2026 to $11.45 billion by 2035, with a compound annual growth rate (CAGR) of 8.1%. This growth is attributed to consumers increasingly opting for super-premium and craft expressions for their mixed drinks and cocktails. As cocktail culture continues to thrive, Waterloo Gin is well-positioned to capitalize on this trend with its distinctive American-style gin rooted in Texas botanicals.

Waterloo Gin Accelerates National Growth, Reaching 25 Markets with Its 94-Point ‘Superb’ Rated Gin

While Waterloo Gin has received positive reviews and is expanding rapidly, some industry observers caution that the competitive landscape for premium spirits is intensifying. Critics argue that maintaining quality while scaling operations can be challenging, and the brand will need to navigate potential pitfalls as it grows.

Waterloo Gin Accelerates National Growth, Reaching 25 Markets with Its 94-Point ‘Superb’ Rated Gin

• “Excellent reviews and top ratings for each of our gins have led to strong demand from both consumers purchasing in retail and on-premise partners across the country,” — Justin Meigs, CEO of Waterloo Gin

Waterloo Gin Accelerates National Growth, Reaching 25 Markets with Its 94-Point ‘Superb’ Rated Gin

• “Mix martinis with this citrusy, savory gin. Whiffs of dried oregano and lime peel lead into warming flavors of olive leaf and bay leaf; a hint of toasted almond emerges on the exhale. Botanicals include lavender, grapefruit, and pecan.” — Kara Newman, Spirits Editor, Wine Enthusiast

Waterloo Gin Accelerates National Growth, Reaching 25 Markets with Its 94-Point ‘Superb’ Rated Gin

As Waterloo Gin continues to expand its footprint, it remains committed to its heritage and quality, aiming to define the American gin category while responding to the evolving demands of consumers.

Waterloo Gin Accelerates National Growth, Reaching 25 Markets with Its 94-Point ‘Superb’ Rated Gin