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Story summary
- Meta Platforms, Inc. opened a flagship store on Fifth Avenue, signaling a deeper entry into fashion.
- The 15,000-square-foot store features a vibrant blue exterior and a wall of 40 sunglasses.
- Meta has signed a 10-year lease, transforming its previous holiday pop-up into a permanent fixture.
- The development follows Mark Zuckerberg's appearance at a Prada fashion show.
- Experts Venky Ganesan and Scott Galloway say tech firms integrate into pop culture.
