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Joyce Wirthlin Named VP/Market Manager for Cumulus Media

4/2/2026

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Summary

Story summary

Joyce Wirthlin, a Cumulus Media executive, has been appointed Vice President/Market Manager for Salt Lake City operations.
She will oversee five stations, including KBEE-FM and KBER-FM, plus digital marketing services.
She previously served as Market President for iHeartMedia Salt Lake City.
Dave Milner, Cumulus President of Operations, praised her local insights and relationships.
Wirthlin described the appointment as a "full-circle moment."

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Story summary

Joyce Wirthlin, a Cumulus Media executive, has been appointed Vice President/Market Manager for Salt Lake City operations.
She will oversee five stations, including KBEE-FM and KBER-FM, plus digital marketing services.
She previously served as Market President for iHeartMedia Salt Lake City.
Dave Milner, Cumulus President of Operations, praised her local insights and relationships.
Wirthlin described the appointment as a "full-circle moment."