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Korean Culture Thrives in Latin America Amid Pandemic

4/2/2026

44 10 Full Breakdown

Summary

Story summary

Korean culture is rising in Latin America, notably in Mexico, Chile, and Brazil.
In Mexico, more than 40 Korean restaurants have opened in recent years.
Korean influencers Sujin Kim and Arthur Paek promote Korean culture online, boosting K-pop's reach in Mexico to 14 million fans.
The pandemic boosted engagement with Korean media in Latin America.
Educational initiatives such as Korean language programs are expanding among Latin American youth.

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Story summary

Korean culture is rising in Latin America, notably in Mexico, Chile, and Brazil.
In Mexico, more than 40 Korean restaurants have opened in recent years.
Korean influencers Sujin Kim and Arthur Paek promote Korean culture online, boosting K-pop's reach in Mexico to 14 million fans.
The pandemic boosted engagement with Korean media in Latin America.
Educational initiatives such as Korean language programs are expanding among Latin American youth.