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Arby's Unveils French Dip Royale with Special Promotions

4/2/2026

26 5 Full Breakdown

Summary

Story summary

Arby’s launched the French Dip Royale, an upgraded sandwich with roast beef, provolone, caramelized onions, garlic aioli, steak seasoning, on a toasted artisan roll, served with au jus.
The launch uses a marketing push with Top Chef host Kristen Kish.
Promotions include $5 Fry Fill Up and Meat & 3 Value Box to address price sensitivity, with the duration of the French Dip Royale on the menu remaining unconfirmed.

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Story summary

Arby’s launched the French Dip Royale, an upgraded sandwich with roast beef, provolone, caramelized onions, garlic aioli, steak seasoning, on a toasted artisan roll, served with au jus.
The launch uses a marketing push with Top Chef host Kristen Kish.
Promotions include $5 Fry Fill Up and Meat & 3 Value Box to address price sensitivity, with the duration of the French Dip Royale on the menu remaining unconfirmed.