Full Breakdown
Samsung Launches 2026 Frame Pro and OLED TVs
4/3/2026, 11:42:42 AM
Overview of New Offerings
Samsung has officially launched its 2026 versions of The Frame Pro and OLED TVs, which are now available for order. The Frame Pro, a premium variant of the popular Frame art TV, starts at $2,000 for the 65-inch model and goes up to $4,000 for the 85-inch version. The 2026 lineup includes significant enhancements, such as a Neo QLED panel and improved connectivity options.
Key Features of The Frame Pro
The Frame Pro features a Neo QLED 4K display, which offers enhanced color vibrancy and contrast. Notably, the 2026 model eliminates the need for a separate breakout box, integrating connections directly into the TV. This model supports Samsung's Wireless One Connect Box, allowing for a clean installation without visible cables. Additionally, it includes a Slim Fit Wall Mount that enables the TV to sit flush against the wall, enhancing its aesthetic appeal as an art piece.
Innovations in OLED Technology
Samsung's S95H OLED TV introduces a "FloatLayer Design," allowing it to mount flush against walls while maintaining a sleek appearance. This model, priced at $2,500 for the 55-inch version, also features brighter OLED HDR Pro displays and improved anti-reflective technology. The S90H and S85H models, starting at $1,400 and $1,200 respectively, offer more affordable options within the OLED lineup.
Pricing and Availability
The pricing structure for Samsung's 2026 TVs is as follows:
- The Frame Pro:
- 65-inch: $2,000
- 75-inch: $2,800
- 85-inch: $4,000
- S95H OLED:
- 55-inch: $2,500
- 65-inch: $3,400
- 77-inch: $4,500
- 83-inch: $6,500
- S90H OLED: Starts at $1,400 for a 42-inch model.
- S85H OLED: Starts at $1,200 for a 48-inch model.
Criticism and Consumer Reception
While the new features have been well-received, some critics express concerns regarding the aesthetic of the S95H OLED, suggesting that its design may resemble lower-end hotel TVs. Additionally, the size of the Frame models, starting at 65 inches, may not appeal to all consumers, although a 55-inch version is expected to be released soon.
Official Statements
Samsung emphasizes that the new Frame models are designed to blend seamlessly into home decor while providing high-quality viewing experiences. The company highlights the integration of the Art Store, which offers access to over 5,000 artworks, enhancing the appeal of the Frame TVs as decorative pieces.
What's Next
Samsung plans to continue promoting its Frame and OLED TV lines, with the 55-inch models anticipated to be available shortly. The company aims to solidify its position in the art TV market, which has seen increased competition from brands like LG and Amazon.
