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Lionsgate and Spotify Launch 'Michael' Biopic Promotion

4/3/2026

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Story summary
  • Lionsgate and Spotify have launched a partnership to promote the biopic "Michael," set for release on April 18, 2026.
  • The centerpiece is an interactive feature called "Discover Your MICHAEL Era" on Spotify that groups users into six eras.
  • Fans can access the quiz via links on the official @MichaelMovie social media accounts.
  • The film will explore Jackson's life and cultural impact.