Story perspectives
Microsoft Shifts to Paid Copilot Model Amid Low Subscriptions
4/3/2026
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Story summary
- Microsoft Corp. shifted its Copilot strategy to a paid model after Wall Street feedback, noting only 3% of customers paid for Copilot.
- Judson Althoff, Microsoft CEO, announced the change at an internal meeting.
- Microsoft aims to significantly increase paid Copilot subscriptions in the current quarter.
- The stock is down 24% this year.
- Microsoft is ramping up investments in data centers to support its cloud services.
