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Sony Acquires Cinemersive Labs to Enhance PlayStation Graphics

4/3/2026

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Story summary
  • Sony Interactive Entertainment has acquired UK-based Cinemersive Labs to boost visual fidelity in PlayStation games.
  • Cinemersive Labs specializes in machine learning and computer vision and will join Sony's Visual Computing Group.
  • Their Parallax VR app converts 2D images into 3D volumes, demonstrating the team's technology.
  • Sony intends to leverage this expertise to improve graphics on PlayStation 5 and future consoles, alongside Project Amethyst with AMD.