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Easter Egg Prices Soar: Up to 73% Increase!

4/3/2026

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Easter Egg Price Surge
  • Easter egg prices have surged due to shrinkflation, with some consumers paying up to 73% more per 100 g than last year.
  • Cadbury reduced treat-sized bars in Crunchie Easter eggs from two to one, citing rising input costs, prompting consumer complaints.
  • A review of 260 Easter eggs shows discount retailers like Aldi and Lidl often offer better value than mainstream brands, urging shoppers to compare weight and price per 100 g.
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