Back to today’s briefing

Story perspectives

Justin Bieber Surprises Fans with Roxy Performance Ahead of Coachella

4/3/2026

23 3 Full Breakdown

Summary

Story summary

Justin Bieber, the pop singer, performed a surprise set at The Roxy in West Hollywood on March 29 ahead of his Coachella headlining shows on April 11 and 18.
The invite-only event featured live debuts from his albums Swag and Swag II.
The Roxy's location, operated by Goldenvoice, allowed Bieber to work around the festival's radius clause.
This approach builds excitement for Coachella while preserving ticket sales integrity.

1 of 1

Story summary

Justin Bieber, the pop singer, performed a surprise set at The Roxy in West Hollywood on March 29 ahead of his Coachella headlining shows on April 11 and 18.
The invite-only event featured live debuts from his albums Swag and Swag II.
The Roxy's location, operated by Goldenvoice, allowed Bieber to work around the festival's radius clause.
This approach builds excitement for Coachella while preserving ticket sales integrity.