Full Breakdown
iHeartMedia Expands News Radio 570 WWNC to 92.9 FM in Asheville
4/3/2026, 1:15:10 PM
Enhanced Coverage for Western North Carolina
iHeartMedia Asheville has announced the expansion of its News Radio 570 WWNC to a new frequency at 92.9 FM, effective immediately. This strategic move aims to enhance radio coverage for listeners in Asheville and surrounding communities, while the station will continue to broadcast on its original 570 AM frequency. The programming lineup on 92.9 FM includes popular shows such as "First News on 570," Glenn Beck, Clay Travis and Buck Sexton, Sean Hannity, Dave Ramsey, and Jesse Kelly.
Commitment to Local Information
Drew Salamon, Area President for iHeartMedia Carolinas, emphasized the importance of this expansion, stating, “Extending News Radio 570 WWNC to 92.9 FM gives western North Carolina greater access to trusted news and talk at a time when local information matters more than ever.” This initiative reflects iHeartMedia's ongoing commitment to serve the Asheville area with credible news and meaningful conversations.
Mark Starling, the morning host for WWNC, highlighted the significance of this development, noting that it represents a "first for western North Carolina in news/talk format." The addition of the FM frequency is seen as a vital step in enhancing the station's ability to inform and engage the local community.
Community Response and Future Implications
Zac Davis, Area Senior Vice President of Programming for iHeartMedia Carolinas, remarked on the necessity of the station's services, particularly following the post-Hurricane Helene broadcasts. He stated, “It became clear just how essential WWNC is to Western North Carolina.” This expansion is viewed as a natural progression in the station's efforts to better serve its audience.
The move to 92.9 FM is expected to not only benefit listeners but also clients and advertisers associated with WWNC. Mark Starling noted, “This is a huge step for WWNC, not only for our station but for our clients and especially our listeners.”
Official Statements & Responses
The expansion has been met with positive remarks from iHeartMedia executives, who stress the importance of local news access. Drew Salamon reiterated the station's commitment to providing credible voices and fostering local connections.
Criticism & Opposition
While the expansion has been largely welcomed, there may be concerns regarding the potential impact on smaller local stations and the diversity of voices in the media landscape. However, specific dissenting viewpoints were not highlighted in the available sources.
Verbatim Quotes
- “Extending News Radio 570 WWNC to 92.9 FM gives western North Carolina greater access to trusted news and talk at a time when local information matters more than ever,” — Drew Salamon, Area President for iHeartMedia Carolinas
- “This is a huge step for WWNC, not only for our station but for our clients and especially our listeners,” — Mark Starling, WWNC Morning Host
The transition to 92.9 FM marks a significant milestone for News Radio 570 WWNC, enhancing its reach and reinforcing its role as a key source of information for the western North Carolina community.
