Story perspectives

Seahawks to Feature on HBO's Hard Knocks, GM Concerns Acknowledge Benefits

4/3/2026

Summary

Story summary

The Seattle Seahawks will appear on HBO's Hard Knocks, the first time since the show's 2001 inception.
General Manager John Schneider expressed concerns that exposure could affect the team’s culture.
He now recognizes benefits for public relations and marketing and will collaborate with the National Football League (NFL) and other teams to ensure a positive training camp and preseason.
Schneider cited Sam Darnold and Devon Witherspoon as compelling series stories.

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Story summary

The Seattle Seahawks will appear on HBO's Hard Knocks, the first time since the show's 2001 inception.
General Manager John Schneider expressed concerns that exposure could affect the team’s culture.
He now recognizes benefits for public relations and marketing and will collaborate with the National Football League (NFL) and other teams to ensure a positive training camp and preseason.
Schneider cited Sam Darnold and Devon Witherspoon as compelling series stories.