Story perspectives
Weight-Loss Drug Demand Soars Among Indian Brides and Grooms
4/4/2026
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Story summary
- Weight-loss drugs are growing popular among brides and grooms in India, with clinics offering packages that include Eli Lilly's Mounjaro.
- Mounjaro has surpassed Novo Nordisk's Wegovy in demand, while doctors report a rise in inquiries from brides seeking prescriptions.
- Experts emphasize that lifestyle changes are essential for sustainable weight loss.
- India's obesity-drug market is projected to reach 80 billion rupees by 2030, raising concerns about misuse as cheaper alternatives emerge.
