Story perspectives

Former Grubhub Executives Launch Roadside Assistance Rival Honk

4/4/2026

Summary

Story summary

Former Grubhub executives plan to launch a digital roadside assistance platform to compete with AAA, under Honk Technologies.
Honk Technologies acquired Curbside SOS, backed by Frontenac, reuniting Grubhub co-founder Matt Maloney with former colleagues.
Platform will offer transparent pricing, real-time tracking, and digital payments.
Curbside SOS targets individual motorists, while Honk serves insurance companies and fleet managers.
AAA has led roadside assistance since 1902 and has over 60 million members.

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Story summary

Former Grubhub executives plan to launch a digital roadside assistance platform to compete with AAA, under Honk Technologies.
Honk Technologies acquired Curbside SOS, backed by Frontenac, reuniting Grubhub co-founder Matt Maloney with former colleagues.
Platform will offer transparent pricing, real-time tracking, and digital payments.
Curbside SOS targets individual motorists, while Honk serves insurance companies and fleet managers.
AAA has led roadside assistance since 1902 and has over 60 million members.