Noble 33 to Launch Japanese Restaurants at Rosewood Residences Beverly Hills

Noble 33, a prominent restaurant group known for its upscale dining establishments, is set to open two Japanese-focused restaurants at the Rosewood Residences in Beverly Hills, California. This development, which is anticipated to launch in 2025, aims to enhance the luxury dining landscape of the affluent neighborhood. The restaurants will occupy a combined 12,000-square-foot space and will feature a Japanese steakhouse as the main dining venue, alongside a more casual izakaya-style eatery.

Noble 33 to Debut New Restaurants at Rosewood Residences in Beverly HillsNew York Observer

The main restaurant will emphasize high-quality cuts of meat, including wagyu steaks, while the izakaya will offer a neighborhood sushi experience with a focus on shareable plates and an innovative wagyu bone broth ramen program. The design of both venues will blend traditional Japanese elements with modern aesthetics, featuring rich, dark tones, leather banquettes, and large-scale artwork. The izakaya will include an open sushi counter and live musical performances, creating a vibrant dining atmosphere.

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Chef Lee Bennett will lead the culinary team at Noble 33, which is currently in the process of selecting a chef de cuisine for the new restaurants. The menu will reflect a modern interpretation of Japanese cuisine, aiming to honor traditional flavors while incorporating contemporary twists. Mikey Tanha, co-owner of Noble 33, emphasized the importance of authenticity without strict adherence to tradition, stating, “We want to bring in Japanese chefs who can maintain elements of those traditions while also creating our own version of it.”

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Residents of the Rosewood Residences will enjoy exclusive perks, including the opportunity to participate in menu tastings and bespoke omakase experiences delivered to their homes. This initiative aims to engage residents in the culinary process, allowing them to provide feedback that will shape the final offerings.

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The introduction of these restaurants is expected to further solidify Beverly Hills' reputation as a destination for high-end dining. It reflects a growing trend of upscale culinary investments in the area, catering to an affluent clientele seeking elevated dining experiences. Tanha noted, “We’re really excited to be part of this project and get into the Beverly Hills area for the first time.”

Noble 33 to Debut New Restaurants at Rosewood Residences in Beverly Hills

While the project has been met with enthusiasm, some critics may question the necessity of additional high-end dining options in an already saturated market. However, Noble 33's unique approach to Japanese cuisine and their established reputation may mitigate such concerns.

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The restaurants are slated to open in 2025, with ongoing developments in menu creation and design. As the opening date approaches, Noble 33 plans to finalize details and engage with the community to ensure a successful launch.

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• “Rosewood Residences Beverly Hills is one of the most thoughtfully curated luxury developments in Los Angeles,” — Mikey Tanha, Co-owner, Noble 33

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• “We wanted to highlight the ability to have these dual concepts come together under one roof and fit like yin and yang,” — Tosh Berman, Co-owner, Noble 33

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• “It’s important for us to get real-time feedback from the guests who will ultimately drive the narrative for us,” — Tosh Berman, Co-owner, Noble 33

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• “We think it’s a fun opportunity to give them a voice in what will end up being the final product.” — Tosh Berman, Co-owner, Noble 33

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