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California Governor Allocates $19M for PR Firm Amid Criticism

4/4/2026

30 4 Full Breakdown

Summary

Story summary

Governor Gavin Newsom will allocate up to $19 million in taxpayer funds to hire Edelman, a New York PR firm, to improve California's image.
The contract aims to counter negative narratives about California and promote the state's economy and tourism.
The campaign runs from April 6 through the end of the year.
Critics say the expenditure is a misuse of taxpayer funds and a political move rather than helping struggling families.

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Story summary

Governor Gavin Newsom will allocate up to $19 million in taxpayer funds to hire Edelman, a New York PR firm, to improve California's image.
The contract aims to counter negative narratives about California and promote the state's economy and tourism.
The campaign runs from April 6 through the end of the year.
Critics say the expenditure is a misuse of taxpayer funds and a political move rather than helping struggling families.