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Nine Premier League Clubs Face £80M Revenue Loss from Sponsorship Ban

4/5/2026

46 3 Full Breakdown

Summary

Story summary

Nine Premier League clubs will start the upcoming season without front-of-shirt sponsorships.
The impending ban on gambling sponsorships is reducing commercial revenues, with losses potentially reaching £80 million.
Only Bournemouth has secured a replacement shirt sponsor.
Brentford is close to announcing a new sponsor.
Outside the big six sponsorship offers have dropped by about 50% while EFL clubs may benefit from continued gambling sponsorships.

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Story summary

Nine Premier League clubs will start the upcoming season without front-of-shirt sponsorships.
The impending ban on gambling sponsorships is reducing commercial revenues, with losses potentially reaching £80 million.
Only Bournemouth has secured a replacement shirt sponsor.
Brentford is close to announcing a new sponsor.
Outside the big six sponsorship offers have dropped by about 50% while EFL clubs may benefit from continued gambling sponsorships.