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Adidas and Nike Unveil Streetwear-Inspired 2026 World Cup Kits

4/5/2026

44 8 Full Breakdown

Summary

Story summary

Adidas and Nike release the 2026 World Cup kits with streetwear-inspired designs.
Nike’s campaign includes a film of players in casual styles, and Adidas debuted away shirts in Los Angeles with celebrity endorsements.
Both brands now offer cropped jerseys for female fans, reflecting the streetwear influence.
Paris Saint-Germain's partnership with Nike Air Jordan illustrates the cross-brand collaborations driving this shift.

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Story summary

Adidas and Nike release the 2026 World Cup kits with streetwear-inspired designs.
Nike’s campaign includes a film of players in casual styles, and Adidas debuted away shirts in Los Angeles with celebrity endorsements.
Both brands now offer cropped jerseys for female fans, reflecting the streetwear influence.
Paris Saint-Germain's partnership with Nike Air Jordan illustrates the cross-brand collaborations driving this shift.