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Story summary
- Courtney Sullivan, a Scottsdale, Arizona lawyer, sourced NeeDoh squishies for her Texas nieces amid a nationwide shortage.
- Demand for NeeDoh squishies outpaces supply, with prices inflated by resellers.
- Schylling, the toy's manufacturer, reported a sixfold sales increase, making NeeDoh its best seller.
- Production faced factory shutdowns during the Lunar New Year.
- CEO Paul Weingard says Schylling will ramp up production to meet summer demand and build a lasting product.
