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Nike Shares Plunge 15% Amid Dismal Fiscal Outlook

4/5/2026

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Story summary
  • Nike Inc. reported a disappointing fiscal outlook, sending shares down 15% to the lowest since 2014.
  • CEO Elliott Hill told employees at a company-wide meeting that Nike must shift from fixing the business to rebuilding momentum.
  • Hill acknowledged declining revenue.
  • Hill urged staff to manage costs carefully.
  • CFO Matthew Friend echoed the cautious approach and noted tension within the company due to performance.