Back to today’s briefing

Story perspectives

Sports Illustrated Sees Digital Growth Amid Print Decline

4/5/2026

25 4 Full Breakdown

Summary

Story summary

Sports Illustrated (SI), based in Harrison, New Jersey, was acquired by Authentic Brands Group (ABG) in 2019.
Since the acquisition, SI has focused on digital content and now attracts 52 million monthly website users, including initiatives like SI for Kids.
SI's print circulation has declined to 400,000 from 3 million in 2010.
ABG launched SITV and expanded SI internationally.

1 of 1

Story summary

Sports Illustrated (SI), based in Harrison, New Jersey, was acquired by Authentic Brands Group (ABG) in 2019.
Since the acquisition, SI has focused on digital content and now attracts 52 million monthly website users, including initiatives like SI for Kids.
SI's print circulation has declined to 400,000 from 3 million in 2010.
ABG launched SITV and expanded SI internationally.