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Hershey to Reinstate Real Chocolate in Reese's Cups by 2027

4/5/2026

25 3 Full Breakdown

Summary

Story summary

The Hershey Company will return to real chocolate in Reese's Peanut Butter Cups in 2027 after customer criticism and a letter from H.B. Reese’s grandson.
Hershey confirms it will revert to classic milk and dark recipes next year.
The change followed complaints that some products had a less chocolatey coating.
Hershey plans to use natural colors, make Kit Kats creamier, and boost R&D funding by 25%.

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Story summary

The Hershey Company will return to real chocolate in Reese's Peanut Butter Cups in 2027 after customer criticism and a letter from H.B. Reese’s grandson.
Hershey confirms it will revert to classic milk and dark recipes next year.
The change followed complaints that some products had a less chocolatey coating.
Hershey plans to use natural colors, make Kit Kats creamier, and boost R&D funding by 25%.