Story perspectives

China's NRTA Urges Entertainment to Prioritize Quality Over Beauty

4/5/2026

Summary

Story summary

The National Radio and Television Administration (NRTA) of China criticized entertainment for prioritizing beauty and popularity over quality storytelling.
NRTA officials urged platforms and production companies to focus on acting skills and production quality.
NRTA officials highlighted the need to move away from "appearance-first" standards.
Attendees included representatives from iQIYI, Tencent Video, Daylight Entertainment, and Linmon Media.
The move aims to promote healthier aesthetics in TV dramas.

1 of 1

Story summary

The National Radio and Television Administration (NRTA) of China criticized entertainment for prioritizing beauty and popularity over quality storytelling.
NRTA officials urged platforms and production companies to focus on acting skills and production quality.
NRTA officials highlighted the need to move away from "appearance-first" standards.
Attendees included representatives from iQIYI, Tencent Video, Daylight Entertainment, and Linmon Media.
The move aims to promote healthier aesthetics in TV dramas.