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McDonald's Türkiye Launches Archie Controller with Pro Gamer Menu

4/5/2026

Summary

Story summary

McDonald's Türkiye launched Archie, a controller peripheral that attaches to the joysticks, allowing in-game movement with one finger.
Archie is available exclusively with the Pro Gamer Menu, which includes Big Mac, fries, a Coke, and onion rings.
Özdes Dönen Artak, Chief Marketing Officer of McDonald's Türkiye, says Archie addresses players being kicked for inactivity.
The move follows prior collaborations between fast-food brands and gaming, signaling a trend toward gamer-focused campaigns.

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Story summary

McDonald's Türkiye launched Archie, a controller peripheral that attaches to the joysticks, allowing in-game movement with one finger.
Archie is available exclusively with the Pro Gamer Menu, which includes Big Mac, fries, a Coke, and onion rings.
Özdes Dönen Artak, Chief Marketing Officer of McDonald's Türkiye, says Archie addresses players being kicked for inactivity.
The move follows prior collaborations between fast-food brands and gaming, signaling a trend toward gamer-focused campaigns.