Vietnamese Thriller "Bunny!!" Achieves Milestone in International Box Office

The Vietnamese psychological thriller “Bunny!!” has garnered over $1 million in its first week of international release, according to distributor 3388 Films. This achievement marks the second-strongest opening week for any Vietnamese film in North America and Europe. The film, originally titled “Tho Oi,” premiered on March 26 across nine territories, including the United States, Canada, the United Kingdom, France, Norway, Germany, the Czech Republic, Slovakia, and Poland. This success positions “Bunny!!” as the highest-grossing Vietnamese film of 2026, both domestically and internationally.

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Following its successful debut, 3388 Films plans to expand the film's release to additional markets, including Japan, Taiwan, Thailand, and Mongolia on May 22, with further expansions in Europe and Asia anticipated. Thien A. Pham of 3388 Films expressed enthusiasm about the film's performance, stating, “This terrific and significant opening week box office performance is exhilarating.” Pham emphasized the company's commitment to reaching a broad global audience, highlighting their focus on audience demand and filmmaker collaboration.

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“Bunny!!” is directed by Tran Thanh, who is recognized as Vietnam's most commercially successful filmmaker, holding five of the country’s ten highest-grossing films. The narrative revolves around a popular relationship advice host whose life begins to unravel after an encounter with a guest harboring a troubling secret. The film features an ensemble cast that includes Tran Thanh, Phao, Lyly, Van Mai Huong, Quoc Anh, Vinh Dam, Phap Kieu, Ali Hoang Duong, Quang Thang, Thanh Lam, BB Tran, Dinh Ngoc Diep, Orange, Gil Le, and Cris Phan. The production was a collaborative effort between Tran Thanh Town, Galaxy Studio, and HKFilm.

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In response to the film's box office success, Thien A. Pham remarked on the dedication of the distribution team, stating that they are “working round-the-clock across multiple territories and continents” to ensure the film reaches as wide an audience as possible. This reflects the growing interest in Vietnamese cinema on the international stage.

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While the film's success has been celebrated, there may be differing opinions regarding its content and themes, particularly in how it portrays relationships and mental health. However, specific critiques from industry experts or audiences have not been detailed in the available sources.

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As “Bunny!!” continues to perform well, the upcoming release in additional territories is expected to further enhance its international profile, potentially setting new benchmarks for Vietnamese cinema in global markets.

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