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Story summary
- US Soccer CEO JT Batson aims to make men's and women's teams America's favorite.
- He links World Cup success this summer and the Women's World Cup in Brazil to that goal.
- A match against Portugal drew 72,297 fans and contributed to projected US Soccer revenues of $300 million.
- Batson stresses accessibility for children and pathways from recreation to professional levels.
- Success depends on whether fans feel pride in their teams.
