Surge in Menopause Product Marketing Raises Concerns Among Doctors

Women experiencing menopause and its precursor, perimenopause, are increasingly exposed to a surge of marketing for various products aimed at alleviating symptoms such as hot flashes, night sweats, and mood changes. This trend has been amplified by social media, leading to a proliferation of lotions, dietary supplements, and gadgets promising relief. Dr. Nanette Santoro, an OB-GYN professor at the University of Colorado Anschutz, noted, “The marketing has gotten very, very aggressive. It's pervasive,” urging women to approach these products with skepticism.

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Doctors emphasize the importance of seeking medical advice rather than relying solely on marketed products. Dr. Angela Angel from Texas Health Presbyterian Hospital Dallas highlighted that many patients are now initiating conversations about menopause during separate appointments, often after trying various products that have proven ineffective or caused side effects. While some over-the-counter products may be low-cost and low-risk, they often lack substantial evidence supporting their efficacy. Dr. Monica Christmas, director of the menopause program at the University of Chicago Medicine, stated that not all women experience the same symptoms, and effective management may include hormone therapy or lifestyle changes.

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Experts caution that many marketed products for menopausal women do not differ significantly from standard offerings and may carry potential side effects. Dr. Mary Claire Haver emphasized that hormone therapy is not suitable for everyone, and some women may benefit from non-hormonal medications or lifestyle modifications. Regular exercise and a healthy diet are recommended to help manage symptoms, with Dr. Santoro advising women to consider the cost versus potential benefits of products they encounter.

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As women age and undergo menopause, skin changes occur due to decreased collagen and hyaluronic acid. Dr. Melissa Mauskar, a dermatologist at UT Southwestern Medical Center, recommends using prescribed retinoids or over-the-counter retinols to support collagen production and reduce wrinkles. She cautioned against products with excessive additives, noting that natural ingredients can sometimes cause allergic reactions. While ingestible collagen is marketed to improve skin appearance, Mauskar indicated that evidence supporting its effectiveness is mixed.

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• “The marketing has gotten very, very aggressive. It's pervasive,” — Dr. Nanette Santoro, OB-GYN Professor

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• “Things that are not well tested might still work but if you want something that works — come back, I’m not going anywhere and I’ll give you evidence based treatment.” — Dr. Nanette Santoro

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• “Many of the symptoms actually get better over time, so sometimes it really is just a matter of lifestyle modifications and self-care and getting through this most tumultuous time frame,” — Dr. Monica Christmas

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• “but sometimes the tried and true things that we at least have the science for I think still are my kind of gold standard for my patients.” — Dr. Melissa Mauskar

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As marketing for menopause products continues to grow, healthcare professionals stress the importance of evidence-based treatments and lifestyle changes. Women are encouraged to consult with their doctors before trying new products to ensure safe and effective management of their symptoms.

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