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Story perspectives

Sauna Culture Booms in UK as New Social Hub

4/6/2026

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Story summary
  • Sauna culture is growing in the United Kingdom, with over 600 public saunas, notably in Wales.
  • Advocates say saunas could become the “new pub” for socializing, offering health and mental benefits.
  • Business owners Kathryn Donavan and William Jenkins stress community and mental health through sauna use.
  • Experts caution that saunas can benefit users, safety and hydration come first.
  • Dr. Geoff Combs calls for more research and a balanced sauna approach.