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Runner Emma Bates Claims Sponsorship Cut Due to Pregnancy

4/7/2026

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Summary

Story summary

Emma Bates, a long-distance runner, says UCan ended its sponsorship after she announced her pregnancy.
She posted on Instagram that she felt penalized for becoming pregnant.
Bates notes Allyson Felix criticized Nike for pay cuts after pregnancy.
UCan says the decision was made before knowledge of the pregnancy, while Bates's agent disputes this.

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Story summary

Emma Bates, a long-distance runner, says UCan ended its sponsorship after she announced her pregnancy.
She posted on Instagram that she felt penalized for becoming pregnant.
Bates notes Allyson Felix criticized Nike for pay cuts after pregnancy.
UCan says the decision was made before knowledge of the pregnancy, while Bates's agent disputes this.