Back to today’s briefing

Story perspectives

Thailand's Songkran 2026: War Impacts Travel, Revenue Grows

4/7/2026

24 4 Full Breakdown

Summary

Story summary

The ongoing war in the Middle East is impacting travel during Thailand's Songkran festival in 2026.
Hotel occupancy in Chiang Mai is expected to fall to 50-60% during Songkran 2026.
Bookings in the eastern region have fallen by 10-15% for Songkran 2026.
Despite these challenges, the Tourism Authority of Thailand anticipates a 6% increase in tourism revenue to around 30.35 billion baht.

1 of 1

Story summary

The ongoing war in the Middle East is impacting travel during Thailand's Songkran festival in 2026.
Hotel occupancy in Chiang Mai is expected to fall to 50-60% during Songkran 2026.
Bookings in the eastern region have fallen by 10-15% for Songkran 2026.
Despite these challenges, the Tourism Authority of Thailand anticipates a 6% increase in tourism revenue to around 30.35 billion baht.