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Utah PR Executive Spends $7,000 Annually on Youthful Appearance

4/7/2026

49 9 Full Breakdown

Summary

Story summary

Hilary Reiter Azzaretti, a 50-year-old Utah PR agency owner, says there is pressure to look youthful in the state's beauty-centric culture.
She moved to Utah for a PR role at the Sundance Film Festival.
Azzaretti spends over $5,000 annually on clothing and $2,000 on Botox every three months.
She also invests in manicures and anti-aging treatments to counter Utah's dry climate.

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Story summary

Hilary Reiter Azzaretti, a 50-year-old Utah PR agency owner, says there is pressure to look youthful in the state's beauty-centric culture.
She moved to Utah for a PR role at the Sundance Film Festival.
Azzaretti spends over $5,000 annually on clothing and $2,000 on Botox every three months.
She also invests in manicures and anti-aging treatments to counter Utah's dry climate.