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Story summary
- Ben Blatt, a reporter for The Upshot at The New York Times, analyzes Nielsen ratings data alongside Taylor Swift's NFL game appearances.
- He emphasizes quality over quantity in his investigative work, including exploring taxpayer funding for Saturday Night Live.
- Blatt joined The Times in 2023 after working with the NFL's Jacksonville Jaguars.
- His interest in data journalism began with the book Moneyball, which inspired him to apply analytics in storytelling.
