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Shark Tank Pitch Boosts Oak City Fish & Chips' Franchise Plans

4/7/2026

34 8 Full Breakdown

Summary

Story summary

Isaac Horton, owner of Oak City Fish & Chips in Raleigh, N.C., pitched his seafood truck on Shark Tank but did not secure an investment.
The episode never aired, disappointing Horton.
Sharks praised the food but hesitated about a franchise-only model.
The unaired pitch gained traction on YouTube, drawing global franchising interest.
Over a year later, Oak City Fish & Chips is set to announce its first franchisees this summer.

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Story summary

Isaac Horton, owner of Oak City Fish & Chips in Raleigh, N.C., pitched his seafood truck on Shark Tank but did not secure an investment.
The episode never aired, disappointing Horton.
Sharks praised the food but hesitated about a franchise-only model.
The unaired pitch gained traction on YouTube, drawing global franchising interest.
Over a year later, Oak City Fish & Chips is set to announce its first franchisees this summer.