Story perspectives

Hallmark Media Elevates Sprows and Erasme in Key Roles

4/7/2026

Summary

Story summary

Hallmark Media named Marybeth Sprows Senior Vice President of Original Series, returning after leading Affirm Television at Sony Pictures Television.
She has produced projects, including a modern adaptation of Little Women.
Hallmark Media promotes Tatiana Erasme to Vice President of Casting and Talent after she joined Hallmark in 2017 and served as director of casting.
Both report to Michelle Vicary, Hallmark's Head of Programming, who emphasized compelling series and talent.

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Story summary

Hallmark Media named Marybeth Sprows Senior Vice President of Original Series, returning after leading Affirm Television at Sony Pictures Television.
She has produced projects, including a modern adaptation of Little Women.
Hallmark Media promotes Tatiana Erasme to Vice President of Casting and Talent after she joined Hallmark in 2017 and served as director of casting.
Both report to Michelle Vicary, Hallmark's Head of Programming, who emphasized compelling series and talent.