Glen Tullman's Ambitious Magic Venue: The Hand and the Eye

Glen Tullman, a 66-year-old health care entrepreneur with an estimated net worth of $480 million, is set to open a new magic venue in downtown Chicago called The Hand and the Eye. This 35,000-square-foot mansion of magic, featuring five performance spaces, seven bars, and two dining rooms, represents a significant personal investment of $50 million. Tullman aims to create a unique experience that he describes as “a gift to Chicago,” hoping it will become a must-see destination for both locals and visitors.

New York Times

The venue is designed to immerse guests in the world of close-up magic, with every detail meticulously crafted by architect David Rockwell. The ambiance is reminiscent of jazz age opulence, featuring rich colors and bespoke furnishings. Tullman emphasizes the importance of the experience over revenue, instructing his hospitality team to focus on creating memorable moments rather than merely maximizing profits. The evening will consist of a three-hour magic experience priced at $225, including performances and a dinner that emphasizes "approachable sophistication."

New York Times

To enhance the immersive experience, The Hand and the Eye will implement strict policies, such as prohibiting mobile phone use and enforcing a dress code that requires collared shirts and cocktail dresses. Visitors will enter through a small room filled with oak filing drawers and a vintage telephone, setting the tone for a night devoid of distractions. The venue will also showcase a collection of magic memorabilia, including artifacts from famous magicians like Houdini.

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Chicago has a rich history in magic, particularly during the Prohibition Era, when bar magic became popular. Tullman and Rockwell's venture aims to elevate the art of magic to new heights, akin to how Disneyland transformed theme parks. Tullman believes that the current resurgence in magic is fueled by social media and a growing desire for communal, offline experiences.

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Despite Tullman's optimism, some industry experts express concerns about the venue's high costs and strict dress code, which may deter potential guests. Jamy Ian Swiss, a magic author and founder of Monday Night Magic, acknowledges these worries but refrains from judgment, noting that magic is often underestimated as an art form. Tullman remains confident that The Hand and the Eye will help restore Chicago's status as a magic capital.

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Tullman's passion for magic dates back to his childhood, where he learned tricks from masters at Tannen's Magic Shop in Manhattan. His journey from a young magician to a successful entrepreneur reflects a lifelong love for the craft. As he prepares to unveil The Hand and the Eye, Tullman hopes to inspire a new generation to embrace the wonder of magic, reinforcing his belief that the joy of bewilderment should be cherished by all.

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“will be more interesting than scrolling on the phone.” — David Rockwell, Architect

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“I want you to worry about the experience.” — Bre Smith, Hospitality Director

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“I’ve often said to people that either this will work or I will live in the nicest house in Chicago,” — Glen Tullman, Entrepreneur

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“I’m not going to pass a judgment, but I would say only that magic is often underestimated as a craft.” — Jamy Ian Swiss, Magic Author

New York Times